Photographic Advertisement of “Elek’s Printing Shop”.
Budapest: Elek-nyomda, [1930 or 1931]. Illustrated with two photographic plates by József Pécsi and a color, typographic plate. First edition. The two-page textual content is printed on the inner front and rear cover. With the incidental response card. In publisher’s printed wrappers. Bound by a string. (2 [textual]) p., (2 [photographic]), (1 [typographic]) plates. In fine condition.
József Pécsi-illustrated advertisement brochure of a printing shop.
József Pécsi (1889–1956) was a Hungarian photographer, known for his influential book “Photo und Publizität” (Photography and Publicity; 1930) wherein, by his own advertisement designs, promoted the blending of typography, design, and photography in avant-garde advertising.
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Price: €800.00